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Extra money in business?

Wednesday, 12 February 2020


When it comes to owning a business, extra income is always the aim of the game. This can be a daunting challenge, especially if you’re a service based entrepreneur and can only stretch yourself so thin when it comes to creating things for clients and booking out. Aside from raising your prices, how can you make more money in a service based business? I’m a big fan of tripwires, and this is a great way to market your content such as eBooks, courses, products and services, as well as a fun way to get your affiliate links clicked.

If you’re not sure on how to create or use a tripwire, I’m here to teach you!

Creating a Tripwire

A tripwire is a low-cost offer to get your audience out of ‘freebie’ mode and into a ‘paying customer’ mindset. Basically, if you’ve got an email list filled up with warm leads from all of your great freebies, you’ll need to start convincing them to buy from you instead of opening emails in hopes for the next freebie.

You do this with a low-cost offer. Say, a section of your eBook for only $7. Then, once they’ve bought this, give them a limited time offer that costs a little more, say 30% off the entire eBook for the next 24 hours only – as a thank you for purchasing the low-cost offer. How do you do this?

1.     A lead magnet

You’ll need a lead magnet to get your audience subscribed to your emails. Check out my blog on creating an e-course with MailerLite if you’re looking for some inspiration! This lead magnet is how you’ll bring in an audience that likes your products and relates to your niche.

2.     Create a landing page for your offer

A landing page from bluchic.com is a beautiful and inviting design that’s super easy, even for new bloggers. It’s already set out and all you really need to do is add your own content! With your BluChic landing page, you can direct your lead magnet audience there to buy your low-cost offer.

3.     Sell!

Once they’ve subscribed to your list with your lead magnet, visited your beautiful landing page and purchased your low-cost offer, it’s time to send the email that contains your core product. Do this with an automated email that’s triggered by a purchase, maybe two hours later. If they open your email and don’t purchase, trigger another one reminding them that time is running out to cash in on the discount!

This landing page will work for you, forever. Keep making income in the background while you work on your services and watch the extra income roll in.

Alexandra
Designer, blogger and author dealing in the sale of digital products such as ready logos, planners, printable posters and gifts for creative #RebelBosses in the shop The Glam Rebel Girl. Helps enterprising women build an online business. In love with heavy sounds, coffee lover, cat mother, sneakers fan, propagator of life on her own terms and incurable dreamer.

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